Alex has 12 years experience across the UK, Europe, Australia and NZ of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 25 million people are active today.
John is highly respected across the UK leisure industry, having successfully led a number of the largest leisure operators across a career spanning 35 years, including SLM (taking it from 2 to 56 leisure centres), Active Nation, Places Leisure and recently Life Leisure in Stockport.
John sits on ActiveXchange's Group Board as well as advising on our services and partnerships across the UK and into Europe.
The leadership team is supported by a team of 30+ specialists, including data engineers (secure data transfer and management), data analysts and scientists (development of actionable insights), software developers (easy to use platform accounts), and client success managers.