ActiveXchange connects a wide range of data sources, transforms these into powerful insights, which enables organisations to better connect with their communities, customers, members, stakeholders and strategic partners.
We are a multi-award winning data company that is passionate about supporting our partners to shape more active and healthy local communities. Our goal, through our partnerships, is to be positively influencing the active lives of over 100 million people globally by 2025.
Our industry has the data to enable organisations to make better decisions but too often this data is fragmented and locked in silos. The people on the front lines of our industry's most important problems - venue operators, sport associations, government - don't have the information they need when they need it most.
ActiveXchange was founded in Sydney in 2018, and now operates in Australia, New Zealand, Canada, the USA, and UK-EMEA (Group Company). Through data share partnerships and third party system integrations, ActiveXchange is securely bringing data together on millions of sport, recreation and fitness members and participants each week. This creates local, national and global market intelligence, and coupled with ActiveXchange's powerful predictive models (which often use machine learning), enables each partner organisation to acquire and retain more active participants.
This enhanced understanding powers the decisions, investment, and impacts made by governments, as well as thousands of passionate community venue operators and sport associations.
Right offer, right place, right time. More members, more active, more often.
1) Provide the right offer to engage + retain more active members (infrastructure & programs)
2) Intelligent marketing - right person, right time, right message
3) Social Value - grow and evidence community saving
Our more scientific, partner approach is tailored for venue operators, sport organisations, and all tiers of government. It is typically coordinated through online SportsEye accounts, which connect into the SportsEye Network to help organisations to also better coordinate and collaborate to achieve common objectives and deliver insight-led projects
