Data Intelligence and Powerful Insights

Data Sources

First-Party Data

Third-Party Data - public

Collected directly from our customers on strict share principles, this data includes participant and site/infrastructure data.

Third-Party Data - public

Publicly available data from the Office of National Statistics and Sport England's Active Places Power.

Third-Party Data - paid

Third-Party Data - public

Third-Party Data - paid

We purchase third-party data from a wide range of data providers such as Experian & Mapbox which includes consumer profiles, drive-time, location and movement data.

Our Data Commitment

Confidentiality and independence

No delivery organisation ever sees or accesses another source organisation’s data unless explicitly permitted. No individual or organisation outside of ActiveXchange's immediate data team has access to data unless explicitly permitted.

Privacy

No personal data is ever used to contact an individual.

Ownership

The administration or delivery body always remains the Data Owner and can request that data sharing is terminated and account deleted at any stage.

Collaboration and transparency

ActiveXchange commits to supporting all partner organisations involved in the initiatives we manage to maximise the value of intelligence generated - if you do not benefit, we do not expect your data to be provided.

Data security and responsibility

Wherever possible data transfers are managed over a dedicated, secure, password protected FTP server or a direct API transfer, working closely with your existing third party member management system.

The Power of Data

Data Sources

First-Party Data

Third-Party Data - public

Third-Party Data - public

Third-Party Data - public

Third-Party Data - public

Third-Party Data - public

Third-Party Data - paid

Third-Party Data - public

Third-Party Data - paid

Our Data Commitment

Confidentiality and independence

Privacy

Ownership

Collaboration and transparency

Data security and responsibility

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