ActiveXchange for Retail Brands & Sponsors
ActiveXchange brings your brand closer to day-to-day sport and recreation within communities, nationwide, and helps you to align with the goals, passion and successes of millions of participants and members like never before.
Our sport and recreation data integrations help brands to identify growth locations, discover new partnerships, and then focus their own resources to reach key target audiences in order to generate returns.
We believe the right offer, in the right place, at the right time can enable, inspire and reward a more active and healthy nation. This means more people, more active, more often. A win-win for sports and brands.
Which sponsorship partnerships can help us maximise awareness within our target audiences, while supporting participation to grow and deliver social value within priority communities?
Where are we distributing our products and services and how does this align with market need?
How is the market need forecast to change, and how does this affect our own product decisions?
How can we deliver targeted campaigns that connect with the participant and member, and further inspire, reward and enable their active and healthy lifestyles?
Brand Priorities
Key market intelligence from sports and recreation nationwide to understand trends in participation and growth forecasts, down to a neighbourhood level.
Brands can align this with the distribution of their own products and services to identify priority growth locations, understand relative over and under performance, and better manage supply chains moving forward.
Community Profile
View and analyse population demographics and health & wellbeing profiles across neighbourhood, city, and state geographies. This also provides important contextual information on on sport clubs, schools and infrastructure (ActiveXchange powers the National Infrastructure Database). For brands this often correlates with priority locations and product positioning, helping to focus resources, partnerships and market engagement.
PartnerMatch
Using our advanced market segmentation profiling we help brands discover priority partnerships across hundreds of sports, and then down to associations, leagues and tens of thousands of community clubs and facilities. This up to date birds-eye view saves significant time and helps focus sponsorship resources and identifies possible follow-on activation opportunities (see ActiveXchange Connect), in order to maximise returns.
ActiveXchange Connect - Campaign Activation
Subject to an agreed sport ‘partner match’, this service then enables paid social media campaigns to be delivered directly to target sport audiences at specific times, related to each member’s profile and sporting journey. The module enables brands to create campaigns for specific segmented audiences, and sports to centrally approve their activation. This is about brands better connecting with millions of active participants and members in the moments that matter most. And sports being able to realise commercial benefits from these partnerships and their existing data assets without the sharing or transfer of first-party data, (using ActiveXchange’s integrated AdTech module), while remaining in full control at all times.
Importantly, this creates additional value through timely inspire and reward campaigns, tailored to each membership. Meaning memberships deliver more value, and members stay engaged and active for longer within sport, all centrally tracked.
Add-On Modules
Movement Data
Knowing where and when your communities come together
Using ongoing data from millions of phones this helps brands to better plan out of home engagement and marketing activity, as well as further assess the potential viability of new locations to provide products and services.
Social Value & Impact
What are the health savings of sports and facilities?
Enabling brands to track the real impact they are helping to create and the social savings to society (usually used to inform ESG strategies).
ActiveXchange's Social Value & Community Reach modules shows the estimated value savings sports or leisure facilities generate as a result of members being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment. With this we can also support brands to better understand their DE&I reach.